What is the Floristry Design Concept?
I often get people asking
How do you come up with different designs?
How do you decide which flowers to use, and which style of design to make?
What construction techniques to use, to make the design?
A 'Design concept' is how an idea develops, how a spark of Inspiration can be the start of the design’s journey.
And, it's the plan behind an arrangement; it gives the design its shape, depth, meaning, colours, textures, the choice of materials, how it is made and techniques to be used.
No foam design, folded birch bark, threaded on to a wire, supporting the flowers.
The Design concept may be 'an abstract idea.'
For a floral designer, the idea is the first step. It involves seeing what inspired you in the first place. It could be the colours, forms, textures, construction technique, the meaning behind the design, where the design is going to be situated, what the arrangement is for, and lots of other considerations (The sources of Inspiration, to be explained in a separate blog).
From the spark of inspiration, a plan develops, this is where the Floristry skills and the guidelines, elements and design schema begin to kick in, to help make the right choices
No foam design, horizontal construction to hold flowers into place.
And creating the design develops, analysing each step as you go along, hopefully, result in a successful, pleasing floral design.
The floral design has evolved from that initial spark of inspiration to an exciting, eye-catching, stunning, confident piece of decorative art.
Preparing a construction…
Student’s insight.
Dianne wanted to develop her floristry skills and knowledge further, and the Design Concept Course was the direction she wanted to take.
The photographs are a few of the designs Dianne developed and created during the sessions.
“Having completed a City & Guilds Level 4 Floristry qualification, I was keen to explore higher design concepts and how these might be applied to further develop my personal style of floral design.
Catherine put together a bespoke package covering advanced design terminology, processes, and principles, with a specific focus on the European “Design Schema”.
A combination of theory and practical sessions ensured I had the opportunity to apply lessons learned to evaluate, modify and improve designs while continuing to develop my own signature style.
The sessions were huge fun, pushing the boundaries of creativity, craft, technique, and problem-solving, to move from initial concept to finished design. (Or, just as importantly, having the confidence to know and accept when something didn’t or couldn’t work.)
Catherine is a fantastic and inspirational teacher, passionate about creativity and design. She is also one of the very few Master Florists in the East Midlands both academically qualified and with practical experience of delivering Floristry education to City & Guilds Level 5 qualification standard.
I would have no hesitation in recommending Catherine to beginners and experienced florists alike – no matter what your objectives, her approach to learning and development will ensure you discover your creativity. " Dianne.
Stones and a cage construction.
If you would like to develop your design skills, to be able to develop your style, this is the course for you.
If you have any questions or would like to discuss your learning options contact me by clicking the link below.
Hope you found this interesting, Catherine
